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Are you planning to start your new eCommerce or give a complete overhaul to your existing eCommerce store? Given this cut-throat competition, only the right business models and tools will help you survive and thrive in the eCommerce world. Come 2019, nearly each and every aspect of eCommerce store development will evolve.
While many businesses are thriving in the world of eCommerce, there are some industries yet to capitalize on consumers’ online purchasing behavior. Changing consumer preferences and technological advancements is a challenge for any Magento development company that can only be met by optimizing the online shopping experience.
It is important to select a platform that can meet your own distinct feature requirements as appropriately and as uniquely as your individual business model.
Magneto has certainly left an impact and left other eCommerce platforms miles behind. Designed for scalability and built for flexibility, Magento is a modern cloud eCommerce platform with an open-source ecosystem. Whether it is B2C, B2B, or B2B2C, Magneto is a widely accepted platform across different environments.
Equipped with incomparable features like being open-source, highly scalable, mobile responsive, and much more, Magento is used by millions of store owners, merchants, and eCommerce developers.
Ecommerce Development Trends that will Rule in 2019
Chatbots
Chatbots are dominating the Magento eCommerce development scenario and are expected to continuously grow in 2019. Chatbots provide an alternative to human customer care executives who hold a place in online selling.
Big Data and Analytics
Big Data provides vital actionable insights related to user demographics and behavior patterns to take your business to profitable heights. Enterprise-level eCommerce stores would embrace this technology in the coming time to provide more enriching shopping experiences.
Personalization
Undoubtedly, eCommerce is all about personalization and providing contextual information. This forms a crucial role in winning customers’ trust. Personalization refers to recommending products for the customers based on their preferences that can be inferred from their browsing behavior and shopping history. Ecommerce experts would suggest following this trend to all merchants in this industry.
Essential Elements of Ecommerce Platforms
It is important to select a platform that offers scalability and provides your business with much-needed flexibility.
Integration with CRM
Legacy enterprise eCommerce platforms don’t communicate with CRM systems. This can result in errors related to data collection, which can adversely impact your ability to understand customers. With an enterprise eCommerce platform built into a CRM like Salesforce, you can manage your online store and connect with customers from a central hub.
AI-powered Personalization
Personalized shopping experiences from each and every industry from diverse domains, B2C and B2B alike. Customization powered by AI is the key to any modern enterprise eCommerce platform.
Multi-channel Shopping Experiences
The eCommerce platform should provide an omnichannel experience across different devices. The focus should be on frictionless transactions across mobile, social, web, and more.
Leverage Customer Data
An Enterprise eCommerce platform integrated with your CRM and sales can provide actionable insights about buyers and their shopping patterns. This data can be effectively used to refine customers’ shopping experiences.
Simple Deployment
Look for an enterprise eCommerce platform you can launch right out of the box, or fully customize to give yourself API-first control. It should also have the flexibility for seamless integration with the platform provider’s ecosystem, as well as combine with third-party systems.
Interesting Facts about Magento
- Magento powers 315,000 sites around the world with support and representation in all major geographies.
- Magento empowers 70 of the top 500 companies according to the Internet Retailer
- Top B2C eCommerce 500 list and 40 of the top 300 B2B customers on the Internet Retailer B2B eCommerce 300 list
How Magento is Helping Enterprise Ecommerce Stores
Trusted by 260,000 merchant sites, Magento offers sophisticated features such as business intelligence, order management, integrated cloud services, and more.
- Manage multiple stores, transactions in different countries, languages, currencies, and use several worldwide
- shipping providers, all within a single instance
- Leverages Magento’s large Extensions Marketplace to add rich feature/capabilities and enable integrations with different digital tools
- Allows merchants to sell custom products and digital goods online
- Enables merchants to overcome complexities of B2B commerce
- High level of privacy and security
B2B
Magento Commerce allows effortless management of B2B eCommerce sites for multiple brands, partners, or vital accounts. It allows tracking quotes, viewing detailed order histories, and managing credit online. Offering several convenient options, buyers can place orders online by entering SKUs, uploading CSV files, or choosing items from pre-set requisition lists. Consistent with its reputation of being a leader in Cloud Commerce, Magento delivers high-performance experiences eliminating expensive capital costs and maintenance fees.
Omnichannel Experiences
IDC predicts that by 2019, half of all retailers will have adopted a retail omnichannel eCommerce platform, and as a result will reap up to 30% increase in profitability Omnichannel customer experience is all about connecting customer touchpoints, over a variety of channels which lets customers pick up any transaction from one channel/medium and continue with another medium. Magento Commerce and Magento Order Management help eCommerce store owners to build world-class omnichannel experiences.
Digital Transformation
In today’s cut-throat competitive world, the keyword is business agility, staying responsive to technological changes, and fulfilling customer expectations. Hire Magento developers to gain the advantage and experience the power of digital transformation which ultimately marks the difference between success and failure.
