25+ Top Ecommerce Trends and Solutions in 2024

Posted on 09 Jan 2024 15 min read Share On:

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So what are the top e-commerce trends in 2024 that can help you boost your ecommerce sales and take your business to new heights?

With the reports saying that the global ecommerce market size is expected to jump from $6.3 trillion in 2023 to over $8.1 trillion by 2026, it is worth saying that it’s a time for retailers to pair their online business presence with the top ecommerce app trends in 2024 to become a part of this thriving industry.

The e-commerce industry is constantly evolving and this year is no different. As like every year, every retailer is eyeing the change and looking for the best e-commerce trends in 2024 to meet the changing needs of the customers successfully.

After witnessing a boom in the e-commerce industry during 2020 and onwards, it seems like everything is evolving in the e-commerce industry. To meet the changing needs of the market, here we have combined the top e-commerce trends in 2024 that will affect businesses in the coming months and years.

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But before you get straight into the process of hiring a mobile app developer in India, let’s evaluate the benefits, future aspects, and business logic of each ecommerce trend.

Let’s watch the quick video to know “Top Ecommerce Trends in 2024″

Top Ecommerce Trends in 2024

Top Ecommerce Trends and Solutions in 2024

Here we have narrowed down the emerging trends in ecommerce in 2024 that help retailers to discover better business opportunities and provide solutions to generate more leads in 2024.

Let’s get started with the top ecommerce trends in 2024:

1. AR Enhances the Reality of Online Shopping

With the stats that the AR/VR market size is growing at 41.1% and is expected to reach $856.2 billion by 2031, it is fair enough to say that Augmented Reality will dominate the e-commerce industry in the future!

AR technology revolutionizes the online shopping experience by simply combining the real world with computer-generated images and sounds. Using this technology, retailers can allow customers to virtually try products before purchasing.

“Implementing this technology into your e-commerce business can achieve a 94% higher conversion rate as 71% of customers prefer buying from a store that uses AR.”

With that said it could be one of the top e-commerce trends in 2024 as it bridges the gap between online and in-store shopping, offering customers a more immersive and confident purchasing experience.

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2. Growing Volume of Voice Search

The rise of voice search in e-commerce is driven by the increasing use of smart speakers and voice-activated devices like Alexa, Echo, or Siri.

According to Statista, voice commerce transactions have jumped from $4.6 billion in 2021 to $19.4 billion in 2023 and 71% of consumers prefer placing voice-based queries rather than typing them.

These figures are quite inspiring and make voice commerce one of the top e-commerce trends in 2024. Retailers must remain updated with this change and optimize their online platforms for voice search to ensure that their products and services are easily discoverable through voice-activated searches, catering to the evolving search behaviors of consumers.

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3. AI Helps E-commerce Businesses Learn About Shopper’s Behaviour

With emerging technologies, by force or by choice, an increasing number of customers are shifting to online shopping platforms. But one certain thing that keeps surprising e-commerce businesses is their buying choices are kept flicking rapidly.

In that case, how would you determine what product will be demanded in what region or by what age group people?

That’s where using AI algorithms to inform or monitor user behavior will be a worthy decision. AI and ML technology enable businesses to gain deep insights into customer behavior and help businesses analyze customer behavior, preferences, and patterns.

According to reports, businesses have witnessed a 6 to 10% increase in their sales after implementing AI algorithms into their ecommerce businesses.

By leveraging AI algorithms, businesses can gain valuable insights into shopper trends, enabling them to tailor their marketing strategies, tailor product offerings, and improve customer engagement to meet customer demands effectively.

4. Product Personalization Enhances Individual Shopping Experiences

Did you know that 87% of industry professionals say that their customers expect personalized content while shopping?

In this highly competitive market, hiring the top mobile app development company in India to have an online business presence is one challenge, and grabbing the user’s attention and convincing them to buy a product is another challenge that businesses are chasing.

That’s where product personalized recommendations can do wonders for e-commerce sellers. By utilizing AI-driven insights, businesses can customize the online shopping journey for each customer.

Moreover, with the help of these in-depth insights, it becomes easier for retailers to tailor recommendations, promotions, and content based on individual preferences, e-commerce platforms enhance user engagement and satisfaction, and ultimately drive conversions.

5. Adding a Short-Form Product Video

Source: eclincher

No matter whether the customers are buying products online or offline, their queries will remain the same about the functionality and design of the product.

To convert that query into an action plan, here is one of the top e-commerce trends in 2024 that you can adopt to add a short-form of product video.

The video will not just answer all their queries digitally, but also the easiest ways of engaging users to the platform.

To apply this trend, make sure that the video is of high quality that justifies the product’s design and functionality. The right execution of this trend will be the best way of selling your product and would be more convincing than converting it into text.

6. Optimizing The E-commerce Platform For Image Search

Just picture this you see a beautiful table lamp online but you find it too expensive, so you use eBay’s image search to find similar products to get a better deal.

Did you know that 50% of online buyers say that images helped them find and decide what to buy?

Since the search images feature allows buyers to find cheaper alternatives of similar products, therefore, it could eventually drive customers to buy products online.

7. Offering same-day shipping

Once stagnant, the shipping and logistics industry saw a transformation with the introduction of same-day delivery in 2013. And Amazon was the first to offer it!

But now in the last four years, 45 companies have shifted to same-day shipping.

Amazon’s testing of drone deliveries in the USA, integrating Google Maps for optimal routes, represents a groundbreaking trend. As technology improves, delivery drones are poised to become a viable business component and one of the top e-commerce trends in 2024 as they offer speed, cost-efficiency, and a redefined customer experience.

Read more: 15+ Top Ecommerce App Ideas in 2024

8. AI-Chatbots Are Becoming a Latest Ecommerce Trend

Chatbots have become essential in e-commerce and act as virtual sales associates for seamless online shopping.

55% of businesses are already using Chatbots to generate more high-quality leads and taking it as a strong marketing tool that helps them reshape their retail business with a self-checkout process.

If you are also looking to automate your customer support process and practice to increase your sales then using personalized chatbots will be one of the top ecommerce trends in 2024. It uses past data to anticipate and suggest tailored products, like Amazon.

9. Mobile Shopping Is Still a Popular Trend

Mobile transactions in online retail are on the rise and continue to remain in trend in 2024. With the increasing number of online transactions especially during holiday seasons, skipping to make your e-commerce site responsive to mobile can make a huge loss to your business.

According to the survey report, 73% of ecommerce sales took place through mobile shopping in 2021 which is expected to rise in future as well!

10. Snap, Scan and Find

Get ready for the rise of image shopping in e-commerce! Users can now point their cameras at products for seamless online ordering. Apps like CamFinder are leading the way, with more expected to follow.

Platforms like Pinterest are already leveraging this trend with photo cameras that recognize and describe products, forging partnerships with e-commerce stores and search engines. Image shopping is set to redefine online retail experiences and is considered as one of the top ecommerce trends in 2024!

11. Blockchain Brings a New Shift In Ecommerce

Source: soloway.tech

Blockchain’s impact on e-commerce is revolutionary, primarily through its enhancement of security, transparency, and trust. In transactions, blockchain ensures an immutable and tamper-proof record, reducing the risk of fraud.

In supply chain management, its decentralized nature increases transparency, traceability, and efficiency, instilling confidence in both businesses and consumers.

12. Social Payments Make Shopping Seamless

Social payments are transforming the shopping journey by allowing users to make transactions directly within their preferred social media platforms. This integration streamlines the purchasing process, creating a seamless and convenient experience.

Social payments leverage the familiarity of social platforms, making transactions more interactive and immediate.

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13. Add More Payment Options to Ecommerce

The ongoing trend of diversifying payment options is essential for meeting consumers’ varied preferences.

Beyond traditional methods, businesses are integrating digital wallets, buy now, pay later services, and cryptocurrency options. This approach ensures inclusivity and accessibility, catering to a broad spectrum of customers and enhancing the overall shopping experience.

14. Revival of Brick-And-Mortar (B&M) Models

Traditional physical stores are experiencing a notable resurgence, driven by the recognition that in-person shopping provides unique advantages.

The tactile experience of physically interacting with products fosters a deeper connection and engagement with customers. This trend signifies a strategic convergence of online and offline retail for a holistic customer experience.

Read More: 17+ Top Mobile App Development Trends in 2024

15. Subscription Models Will Rise

The ascent of subscription-based models is rooted in their capacity to deliver a personalized and recurring service or product. This not only ensures a steady revenue stream for businesses but also cultivates heightened customer loyalty.

Tailoring offerings to individual preferences creates a sense of exclusivity and anticipation, reinforcing the value of ongoing subscriptions and it will be quickly considered as a top ecommerce trend in 2024!

16. Localize and Personalize Customer Experience

Source: fastercapital.co

Strategically tailoring products and services to specific regions and individual preferences enhances the customer experience.

By understanding local cultures, preferences, and buying behaviors, businesses can create targeted campaigns, improving resonance and connection with their target audience. This personalization fosters a sense of exclusivity, making customers feel understood and valued.

17. Build Communities, Engage Customers, and Enhance CRM

E-commerce strategies now go beyond transactional relationships, focusing on community building and active customer engagement. It will be one of the top ecommerce trends in 2024. By fostering a sense of belonging, businesses can enhance brand loyalty and trust.

Leveraging robust Customer Relationship Management (CRM) systems allows for personalized interactions, targeted marketing, and effective communication, ultimately sustaining long-term customer relationships.

18. Post Payments Will Boom

The rise of post-payment options, where customers pay after receiving the product, addresses consumer concerns and builds trust in online transactions.

This innovative approach provides a sense of security, allowing customers to inspect the product before finalizing payment. This increased transparency contributes to higher customer satisfaction and, consequently, boosts conversion rates for businesses.

19. Cognitive Supply Chain Management

Integrating Cognitive technologies will be one of the top e-commerce trends in 2024 as it includes artificial intelligence and machine learning which help in revolutionizing supply chain management.

These technologies optimize processes by predicting demand, automating inventory management, and identifying efficiency improvements.

By reducing costs and enhancing overall efficiency, businesses can maintain a competitive edge and provide seamless experiences to both customers and stakeholders.

20. Amazon Will Keep Winning

Amazon’s continued dominance in the e-commerce space stems from its commitment to innovation, unmatched convenience, and an extensive product range.

Businesses looking to compete effectively should stay abreast of Amazon’s strategies, leveraging marketplace dynamics and customer expectations to refine their approaches. Understanding Amazon’s success can offer valuable insights for optimizing operations and customer experiences.

21. Influencer Marketing Will Bring Better Sales in Ecommerce

Influencer marketing remains a potent strategy for driving sales and increasing brand visibility. Collaborating with influencers who align with a brand’s values and target audience can establish authenticity and trust.

Influencers bridge the gap between brands and consumers, providing relatable content and recommendations that resonate, and influence purchasing decisions positively. Businesses should strategically identify influencers who share their brand ethos to maximize the impact of influencer marketing campaigns.

22. ROPO will Rise

The Research Online, Purchase Offline (ROPO) trend underscores the increasing importance of maintaining a seamless omnichannel presence. With consumers conducting extensive online research before making in-store purchases, businesses must ensure consistency across channels.

Implementing integrated systems that provide a unified experience, whether online or in-store, becomes pivotal. This trend emphasizes the interconnected nature of consumers’ journeys, necessitating a cohesive strategy that bridges the digital and physical realms.

23. Fulfillment Options Will Expand in E-commerce

Source: amsc-usa

To meet the growing demand for convenience, businesses are diversifying fulfillment options. Same-day delivery and pickup services are becoming standard offerings. Adapting to evolving consumer expectations in fulfillment is critical for heightened customer satisfaction and loyalty.

Now this will be going to be top ecommerce trend in 2024, providing multiple fulfillment choices allows businesses to cater to individual preferences, ensuring a positive post-purchase experience.

24. Drone Delivery Finally Takes Center Stage

The spotlight on drone delivery highlights its potential to revolutionize the speed and efficiency of product deliveries, particularly in challenging or remote locations.

The adoption of drone technology streamlines the delivery process, reducing transit times and enhancing overall customer satisfaction. This trend represents a significant leap forward in logistics and delivery, presenting opportunities for businesses to differentiate themselves through cutting-edge service.

25. Social Commerce Will Grow to New Levels

Social commerce is experiencing substantial growth as platforms seamlessly integrate shopping features. This evolution allows businesses to leverage social interactions and seamlessly transition customers from socializing to making purchases within the same app.

With the convergence of social media and e-commerce, businesses can tap into the engaged user base of social platforms, facilitating a more fluid and interconnected shopping experience. This trend emphasizes the importance of meeting customers who already spend a significant amount of time online.

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26. Content Repurposing Becomes Purposeful

Purposeful content repurposing is gaining importance as businesses strategically recycle and adapt content to maintain relevance, maximize reach, and engage diverse audiences. This trend is driven by the need for efficient and impactful content strategies in an ever-evolving digital landscape.

By repurposing content with a clear purpose and audience focus, businesses can extend the lifespan of valuable assets, maintain consistency across channels, and effectively connect with diverse consumer segments.

Conclusion: How Can Hidden Brains Help You Get Started With the Latest Ecommerce Trends in 2024

The ecommerce industry is constantly changing and to keep up with these constant changes you need to tap on the latest ecommerce trends in 2024. Though we have combined all the possible trends and strategies that are expected to create a wave this year in the ecommerce domain to implement it rightly, you need to hire app developers in India who can understand your business needs.

Hidden Brains is one such top ecommerce solution providing company in India that strives to deliver an excellent business solution that contributes to business success. If you are looking for business-growing ecommerce solutions, then you can connect with our team for more details and discuss the project idea!

FAQs

Here is our frequently asked question section that help you get the answer of all the common questions and provide better clarity over this concept.

What Are the Top E-commerce Trends in 2024?

The top ecommerce trends in 2024 may include Snap & Shop, AI/ML Algorithms in ecommerce, voice commerce, AI chatbot to automate order full-fillment, Big-Data, AR/VR in ecommerce and more.

How Can Hidden Brains Help You Build an E-commerce App With the Latest Solutions?

Unlock the potential of your e-commerce venture with Hidden Brains’ expertise in developing state-of-the-art e-commerce apps. Explore our comprehensive solutions tailored to meet the latest trends, ensuring a seamless and engaging user experience.

Case Study: Learn how Hidden Brains empowered Africa’s largest shopping Mall with tailored ecommerce solutions.

How Much Does It Cost to Build an E-commerce App?

The average cost to build an e-commerce app will range between $20,000* to $30,000*+ and may go beyond $50,000* depending upon various factors including app complexity, features and functionality, app testing, and more.

What Are the Best Strategies To Monetize Your E-commerce Business?

Explore effective strategies to maximize revenue for your e-commerce business. From subscription models to strategic partnerships, discover innovative approaches that go beyond traditional sales, ensuring sustained profitability in a dynamic market.

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