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The number of people using the web and mobile is growing at a staggering pace. With nearly 5.1 billion users accessing smartphones, app development is playing a significant role in the success of businesses. With ever-increasing hardware capabilities and rapid proliferation of devices, several factors are becoming critical for the success of applications such as planning, designing, developing and testing new apps. As the evolution of web and mobile apps continues, new emerging technologies are also playing a pivotal role in the services.
Web and mobile applications are becoming ubiquitous and omnipresent.
Right from building mobile apps for iOS, Android to PWA or hybrid platforms supporting different platforms. The focus is on meeting market demand to access information on multi-platforms. Future of web and mobile apps is now deeply impacted by AI and other emerging technologies.
Enterprises’ adoption of mobile apps is bound to increase. And most of these applications will need to be developed and customized by the enterprise. However, there are several challenges that enterprises face:
- Challenges related to devices & platforms: With employees on different platforms and devices, enterprises find it challenging to select whether web or mobile and which mobile OS
- Development and Operating Cost – it is expensive to develop apps and support more than one mobile OS, as well as a web platform.
- Lack of expertise: Many enterprises lack mobile development or security expertise to implement both web and mobile applications.
- Identifying Use Case Scenario: Hard to identify and quantify real savings and value.
Web and Mobile Apps: Increase in User Engagement
The critical aspect of the app development process is to understand your primary goals and business objectives. Is your application trying to reach out to the target audience, streamline processes, connect stakeholders and more. Web and mobile apps can improve customer engagement and increase sales in different ways.
It is crucial to identify the platform and understand that each platform should be supported by capabilities such as new technologies and integration, such as API.
Technology capabilities include mobile development platforms, the Internet of Things, infrastructure and cloud services, prototyping and testing capabilities, and real-time.
Few ways in which mobile and web applications help in achieving digital transformation:
- Increases reach of your products and services in this technological age and remarkably improves brand value.
- Increase customer engagement and support to connect with the target audience
- Take your business to the next phase, so it is no longer a company associated with outdated ways and legacy systems rather than disruptive technologies
- Integrate emerging technologies such as AR/VR and chatbot to improve training and customer services.
Mobile and web apps have an instrumental role in digital transformation strategy for your business helping unimaginable scalability with latest technologies and show your target audience as well as your competitors your agility and responsiveness to changing business scenarios.
Essential Elements in Web & Mobile App Development Strategy
Know the audience
Mobile and web development is not a random process. It requires meticulous planning and market research of your target audience. Know about your viewer and user. Never overlook factors such as age, gender, geographic location, income, technical savvy nature and more. This information will help gain actionable insights to build apps that directly aligns with your user needs.
Web and mobile apps can help track several parameters right from customer page views, purchases, social media connections, and more to create a profile for each individual consumer.
Assess and select technologies
Once you are ready about the digital transformation strategy for your business, it is important to assess your technology needs. While every company will require a mobile or web app, the functionality you integrate into that application depends entirely on you. Don’t get carried away with features overflow and always focus on the features you feel will be the most beneficial for your customers.
A robust web and mobile application strategy will prove to be a management challenge as it would require not just technical revamp but also change strategic dynamics for your organization.
Focus on user design
UI and UX are essential parts to ensure the success of web or mobile apps. In today’s era, users are incredibly savvy and take a fraction of second to abandon a website or mobile app with unintuitive experience. Right from the word go in UI and UX play a critical role in the success of an app. Design engineers should consider how buttons, text, and images amalgamate for the stunning interface. The company used a clean layout, easy navigation, and seamless integration to increase the interactivity level of web or mobile apps.
The Way Ahead in New Normal
Web and mobile application development are proven ways of digital transformation and long-term growth. Digital transformation using the web and mobile apps can take businesses to the next level of success and provide a competitive edge, create new customer relations, provide contextual information to clients and improve technology excellence.
However, the road to application development is not as easy as it seems and often riddled with challenges. As a result, it is best to partner with an offshore web and mobile app development company.
These firms use extensive experience and talented developers to create high-quality apps that help businesses grow and simplify customers lives.
