How Much Does It Cost To Create A Social Media App?

Blog Summary: Whether it be Facebook, WhatsApp, Instagram, or Snapchat, various social media platforms are gaining popularity. So deciding to create a social media app is a worthy investment but how do you get started and how much does it cost to create a social media app in real life? Here’s a complete blog explaining the step-by-step process and associated development costs.

How much does it cost to create a social media app? What if we say that you can build a social media app with all the AI capabilities and integrate smart bots like Facebook with a budget of $30,000*+?

I’m sure that half of you directly signed up for the demo without asking what we are going to deliver and what type of functionalities will be facilitating. Well, we will not trick you, therefore prepared a complete guide to help you understand what parameters affecting the social media app development cost. 

With the recent launch of Instagram’s instant messaging app “THREADS,” the social media app industry has shaken to the next level. 

While Threads surpassed one million users in one hour, investors have recognized the fact that the market still needs the social media app. All you have to do is bring up a unique app idea to establish a strong foothold in the market.

Also, when it comes to creating social media keep in mind that this industry is already dominated by leading giants like Instagram, Facebook, or Twitter.

Are you ready to build a social media app with an innovative concept? Let Hidden Brains help you hire mobile app developers in India with the best skills for customizing social media apps. 

Are you still worrying about the increasing hype of social media apps? Keep reading to know the real grounds and step-by-step procedure to create a social media app. 

Let’s watch the quick video to know “How Much Does It Cost To Create A Social Media App?”

How Much Does It Cost To Create A Social Media App?

How To Create a Social Media App?

Building a social media app seems to be a complex task but in reality, it’s just a 7 step procedure if you hire a software development company in India with the best coding skills.

So let’s quickly take a look at the basic steps to create a social media app:

1. Decide the goals of creating a social media app and understand your target audience.
2. Conduct market research and identify the product that fits the market needs.
3. List down your competitors and evaluate their strengths and weaknesses.
4. Choose a business profitable model and integrate the best monetizing strategies.
5. Decide upon budget, development team, tech stack, and operating platform to launch an app.
6. Engage with a user-friendly and intuitive design to seek user attention.
7. Launch an MVP social media app and gather user feedback. 

Following these steps to develop a social media app development strategy is fair enough when you plan to launch an MVP with a budget ranging from $20,000*+ to $30,000*+. But what if you’re competing with the industry dominators- Facebook, Instagram, Threads, Snapchat, and more? 

Do you think that these steps are enough to get an edge? Of course NO! So if you want to know how to create a successful social media app, then you need to understand the “Unique Selling Points” of leading social media platforms…

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What Makes Facebook, Instagram, or Snapchat an Industry Dominator?

Social media has become a huge platform. Every second day new features are being launched. So in that case, if you are competing with top leaders like Facebook, Instagram, and Snapchat- you need to understand their selling strategies. How have they become leaders? Each platform has its key highlights that contribute to their success…

Let’s get started!

What Makes Facebook A Winning App?

• Diverse Features: All the brilliant features have not developed overnight. Their constant updates and innovation have made it offer a wide range of features including News Feed, Messenger, Groups, Events, Marketplace, and more, catering to various social networking needs.
• Advanced Algorithms: If anyone has a question that how Facebook is capturing the major segment of user base, then you need to know that Facebook employs complex AI algorithms for personalized content delivery, ensuring users see content relevant to their interests and keep them engaged in their platform for hours. 
• Tech Stack: Despite being such a huge platform with the most active user base, Facebook never shows downtime. Its tech stack supports the seamless expansion of the app as the user base grows. For this, Facebook utilizes a sophisticated tech stack. For the backend, it leverages PHP whereas React.js empowers its frontend. The rest of the mixed technologies are used for scalability and performance
• Continuous Innovation: Facebook continually innovates by introducing new features and functionalities, keeping the platform engaging for users.

What Makes Instagram Stand Apart In the Industry?

• Visual Focus: While Facebook focuses on easy navigation, user data gathering, and more, Instagram has changed the game by emphasizing visual content. It offers a new way of presenting photos and videos, contributing to its popularity among users who prefer visually engaging platforms.
• Stories and Reels: Now, with the launch of these two features, Instagram has given content creators a potential platform to post and share content with Stories and short-form videos with Reels, which have become important features on the platform.
• Engagement Features: Now to enhance user engagement on the app, Instagram has worked smartly on micro interaction features like likes, comments, and direct messaging to anyone. It facilitates a high level of user satisfaction and engagement.
• Tech Stack: To ensure excellent performance and smooth user experience, Instagram utilizes Python, Django, and React.js among other technologies for its backend and frontend.
• Influencer Culture: Instagram has a thriving influencer culture, where individuals and brands leverage the platform’s reach for marketing and monetization.

How Snapchat Has Established Its Food Hold?

• Disappearing Content:  While Instagram and Facebook already deliver the best of the best features to the users, still Snapchat stole the attention with the launch of the “Disappearing Message” Feature. For this reason, the has been widely adopted by users, especially younger demographics.
• Lenses and Filters: From kids to young adults, users of all ages have become addicted to Snapchat filters. Snapchat’s innovative AR lenses and filters enable users to get playful and interactive content on the app which is completely different from other platforms.
• Tech Stack: Snapchat’s tech stack includes a mix of languages like Python, Java, Objective-C, and React Native, enabling cross-platform development and scalability.
• Youth Appeal: Snapchat’s user base primarily consists of younger demographics, making it an attractive platform for brands targeting this audience segment.

So with this section, hopefully, you got a fair understanding of how each social media platform is dominating the industry in its unique way. So if you have decided to hire an app developer in India you need to make sure what unique strategy they can help you plan.  

Since developing a social media platform like Facebook, Instagram or Snapchat requires a huge budget such as $50,000* to $100,000*+, therefore many of you are still doubtful that the market still needs any social media app.

To get an answer to this question, let’s check out the market overview…

Why Creating a Social Media App Is A Worthy Investment?

With the fact that Facebook and Instagram are responsible for the generation of half of all social media app revenue of $189.50 billion by 2027, it is inspiring to build a social media app like Instagram or Facebook. But before you get into the process of creating a social media app, a few questions constantly hit your mind.

• How to create a social media app?
• Is developing a social media app where Facebook and Instagram are already dominant leaders still worth it?
• What would be the social media app-winning strategies?
• How much will it cost to create a social media app?
• Can you make money with a social media app?

Developing a social media app is an expensive investment. So whether you are a startup or a leading enterprise, you always have to pay attention to the fact that what exactly makes social media apps like Facebook, Instagram, or Snapchat – a leading social media platform.

But before you hire a software developer in India to get started with the app development process, here we have answers to your questions…

Let’s get started .…

Understanding the Market Overview of Social Media Apps and Their Demand

With 4.95 billion users available on the social media platform in 2024 and expected to jump to approximately 5.85 billion users by 2027, it is fair enough to say that social media platforms are rapidly growing. 

Being an investor if you are thinking about whether the social media market still has room for new social media apps then the answer is yes. Some market stats support our words and portray the increasing demand for social media apps.

• Time Spending On Social Media Apps

 An average user spends around 2 hours and 31 minutes daily on social media but in comparison, teens showed an increase in their daily screen time from 7 hours 22 minutes to 8 hours 29 minutes. 

“With that said, it is fair enough to say that targeting the teen groups will be a better business opportunity for investors.”  

• Dominant Social Media Leaders

With 3.03 billion monthly active users, followed by YouTube with 2.49 billion users and 2 billion users on WhatsApp and Instagram. 

Though these are the leading social media platforms already leading the domain, Threads “An extension of Instagram- A messaging platform” has quickly taken over the social media industry with 1 million users in just one hour. 

In a nutshell, no matter how many apps are available in the market, users still look for social media apps with all new features and innovative concepts. Moreover, the social media market is expected to grow by 22% from 2023 to 2030. Therefore, it is worth investing in social media apps by hiring an app developer in India. 

How To Create A Social Media App?

If you have decided to take a plunge into the social media app development process, here are essential steps to build an intuitive app.

Step 1: Understand Your Requirements and Brainstorm The App Idea

Having a brilliant dollar app idea and transforming it into a solution will be a roller coaster ride, but soon it can be turned into a blunder if you get straight into the development process. So before you look for the top mobile app development company in India to kickstart your journey, it is worth analyzing your idea and validating the concept with market needs. 

Apart from that, here are the few parameters that you need to evaluate while deciding upon a social media app idea:

• Decide the persona of users
• Analyzing the market requirements, 
• Understanding your target audience, 
• Establishing KPIs
• Set app development budget 
• Understand app development team requirements

This stage will also involve technical validation and feasibility assessment before developing a social media app for mobile. 

Step 2: Identify Products that Fit Market Needs

The journey begins with identifying the exclusive social media market fit. This involves a meticulous process of adapting to user needs by drawing inspiration from success stories of leading apps like Instagram and Twitter.

These apps have grown out gradually. Step by step, they gained a market understanding and acknowledged the ever-changing landscape that influences user behaviors and turned out to be the fastest-growing application in the market.

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Step 3: Get a Competitive Advantage with Market Research

Beyond coding and deployment, the heart of a successful social media app lies in comprehensive market research. 

It entails sizing up competitors to carve out a unique proposition, ensuring the app fills the value gap in the existing market, and strategically positioning it as more than just ‘another app’ in the competitive landscape.

Step 4: User-Friendly and Intuitive Design

The success or failure of a social media app hinges on user experience. The simple app design is always appreciated by the users.

Startups must leverage insights from earlier research to meet user expectations, avoid complex designs, and strike a balance between visual appeal and functionality. 

Get inspiration from platforms like Facebook, the emphasis is on creating a digital ecosystem that caters to the diverse needs of its users, and learn how micro-interactions can help Facebook to keep their users engaged with an app.

Step 5: Technology Consulting

This stage involves technology consulting for social media ideas throughout different stages from ideation to final product development to discover and implement technologies with the potential of the highest impact on long-term growth. Understanding the pulse of digital transformation will help gain an advantage.

Step 6: Choose a Profitable Business Model

Whether you are a startup or a leading entrepreneur,  you always need to make a profit from your app. So to ensure long-term growth and profitability, selecting the right business model is crucial. 

Options like the freemium model, where basic features are free but premium services require payment (as seen with LinkedIn), or the advertising model employed by giants like Facebook and Instagram are popularly adopted by top giants. 

Step 7: Build MVP For a Quick Testing

Facebook and Instagram-like apps are the ideal options when it comes to creating a social media app. But if you are planning to create a full-fledged social media app, you not only need a heavy budget but also need to conduct detailed testing as well.

That’s where startups can consider building an MVP social media app with minimum features to save on app testing. MVP app solution will not just help you get user feedback and let you expand your app accordingly but also fast forward the app testing process. 

Read More: Top Mobile App Development Ideas in 2024

Step 8: Product Re-engineering

This stage is about assisting companies in re-engineering products to get an edge in fiercely competitive business environments. Product re-engineering services ensure that your product swiftly moves through the complete software development lifecycle.

Step 9: Maintenance & Support

This stage provides multiple applications and maintenance services for startups that deliver next-gen services to enterprises. Mobile app development experts provide modernization of critical applications to optimize performance and enhance functionality.

So these are the few mandatory steps to create a social media app, but developing an app includes many more decisions than these basic steps. That’s where hiring app developers in India will be a worthy decision. But have you decided what type of app you want to build for your business?

If not yet, then the next section will give you insights!

What Type Of Social Media App You Need To Develop?

If you are looking to start social media app development, then you should know the type of app you need to develop. When we talk about social media app types, the categories are vast to decide. 

Here we have mentioned different types of social media apps that are successfully working in the market today:

• Social Networking Apps: Facebook
• Discussion Forums: Quora, Reddit
• Blogging Platforms: Medium, Twitter
• Media Sharing Applications: Instagram, Youtube
• Customer Review Platform: TripAdvisor, Yelp
• Anonymous Social Networks: Ask.fm
• Internet–Based Networking Platform: LinkedIn

If you are still wondering about how these apps are working in the market and what features do they harness, then consider the below table to get complete information.

Even the different categories of apps falling under the umbrella of social media apps, have some common features in them. So what features do you need to focus on while planning to make a social media app?

Features You Need To Consider In Social Media App

Features and functionalities are ones that set the basis of social media apps. But do you think that basic feature sets are enough to compete with industry leaders?

Of course not!

At this pace, social media users are increasing, and they rapidly demanding for advanced and unique feature sets to stay connected when downloading the app. However, the more features you plan to integrate into your app to enhance user engagement, the higher the cost of app development will be.

So let’s first focus on the core features of the app that help you engage and excite the users on your app.  

Source: AppsDevPro

• User Profile: Create personalized profiles with user details, photos, and locations. Optionally, include interests, preferences, and recent activity for a comprehensive user experience.
• Social Authorization: Effortless sign-up and sign-in using major social profiles (Facebook, Instagram, Twitter) and Google, ensuring broad accessibility for users.
• Content Uploading: Empower users to upload diverse content – videos, photos, GIFs – with integrated editing features for seamless customization and on-the-go content creation.
• Posts: User-friendly functionality to create and share posts, fostering connections with friends and a broader audience for an engaging social experience.
• Feed: Centralized space where users stay updated on friends’ and others’ posts, ensuring a dynamic and immersive social media experience.
• Notifications: Real-time updates on new content, posts, subscribers, and friend requests, enhancing user engagement by keeping them informed of relevant activities.
• Search: Robust search functionality empowering users to discover people, content, groups, and more, enhancing user discoverability and interaction within the app.
• User Interaction: Core social features like comments, likes, reposts, and replies to drive user engagement, interaction, and community building within the app.
• In-app Messaging: Private messaging functionality for discreet communication, fostering more personal and private interactions based on the app’s specific focus.
• Analytics: A valuable feature offering insights into content performance, user engagement, and reach, enhancing the overall user experience with valuable data-driven information.

If you are a startup and running short of budget or planning to start with the basics, then developing a social networking app with these core features will be a worthy decision. But what if you are trying to compete with feature-rich applications like Facebook, Instagram, or Snapchat?

In that case, you need to look for advanced features to build a social media app…

Read More: Top Mobile App Development Trends in 2024

Advanced Features To Create a Social Networking App

Though integrating the advanced features in your app can be a budget-draining decision, so here is a list to help you prioritize your features.

• Augmented Reality and Face Filters: Add more fun to your app and increase user engagement by adding AR-based beauty-enhancing filters. Keep in mind this feature is the biggest success of Instagram and Snapchat which makes users busy trying various new location-based and occasion-based filters.
• Artificial Intelligence Chatbots: Integrating AI chatbots can be a valuable tool for product and service promotion within the social media app. With this feature, you can enhance business communications.
• Live Streaming: Enrich user experience with live streaming functionality which is a most popular feature across social media platforms and provides dynamic real-time content to users.
• Ephemeral Content: Capture user interest with ephemeral content, where posts disappear after a set time, following the success of Snapchat and Instagram Stories.
• Short Video Content: Cater to the preferences of Generation Z by incorporating short video content, a trending feature expected by users for engaging and concise interactions.
• Buy Button: Enable seamless in-app shopping with a buy button, following the success of platforms like Pinterest, Instagram, and TikTok, simplifying the purchasing process for users.
• Tagging: Enhance user connections by allowing them to tag friends and family, notifying them about shared posts or information, and fostering a more interactive and social environment.
• Live Location Sharing: Improve user connectivity by enabling live location sharing, allowing users to share their real-time location or send location requests to others, ensuring more dynamic social interactions.
• Games: Boost customer engagement with in-app games, encouraging users to play and invite others, adding an entertaining and interactive dimension to the social media experience.
• Report Abuse: Prioritize user privacy by incorporating a report abuse feature, empowering users to flag inappropriate content or behaviors, and fostering a safe and respectful online community.
• Business Account: Offer users the ability to create business accounts, providing real insights like post impressions, weekly traffic, and follower analytics for a comprehensive understanding of their online presence.

By hiring a top software development company in India, you can embrace all these advanced features in an app. Implementing these modern features into your social media app will help you take one step closer to the market competitors. 

Apart, do you have other strategies in mind that help you win the game?  If not, then don’t worry! Here we have covered it.

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Top Strategies To Succeed In The Crowded Social Media App Market

So how will you launch your app and make a benchmark in this super crowded social media market? 

Well, here we have gathered some facts that help you understand the strategies but top over that “always keep an eye on your competitors and understand what makes users visit their app.

Apart, here are a few strategies that you can consider to succeed:

• Habit-Forming Push Notifications: Craft push notifications that become a daily habit for users, fostering regular engagement and ensuring your app remains at the forefront of their daily routine.
• Content Engagement Over Creation: Recognize that users prefer consuming engaging content rather than creating it. Tailor your app to provide a seamless and enjoyable content discovery experience.
• Authentic Connection: Foster an authentic bond with users by simply differentiating your social media app by offering unique features and experiences, ensuring users feel a genuine connection distinct from other platforms.
• Personalized/ On-Demand Content: Cater to user preferences by delivering personalized and on-demand content. Implement algorithms that understand individual interests, creating a tailored experience for each user.
• News Consumption: Incorporate a reliable news feature within your social media app. Users seek a comprehensive platform where they can stay informed about current events without leaving the app.

Expert Tip: 

Navigating the complexities of social media app development and costs can be overwhelming. So if you are feeling too much load on you about planning, designing, developing, and testing, consulting our experienced social media app developers is recommended to create a budget aligned with your vision and goals.

How Does It Cost to Create a Social Media App?

An estimated cost to build a social media app is ranging from $15,000* to $50,000*+. Wondering why there is a huge gap between them and what factors contributing to the app development cost?

If yes, then here you can check the cost breakdown of each factor that helps you better calculate the cost of developing a social media app.

Before you trust these prices, keep in mind that these are the estimations only. The final cost will depend upon your app’s complexity.

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Conclusion: How Do Hidden Brains Can Help You Get Started With the Social Media App?

Social media application development is not as easy as it appears due to rising data privacy and security concerns. However, good ideas, technical experience, and a strong professional team of social media developers are enough to launch a successful project to reach your business goals and bring users to the site/app.

So if you have a plan to create a social media app, then hiring a mobile app developer in India will be a worthy choice as they will take care of everything from planning to designing and development to deployment.

Hidden Brains is one of the leading app development companies in India offering high-end social media solutions tailored to your specific needs. If you are all set to start your app development process and still have a few doubts, then you can drop a query below or Contact us!

FAQs

Here is our frequently asked question section that has covered all the important concerns that you may have while looking forward to making a social media networking app.

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Albert Smith

Albert Smith, a seasoned Marketing Manager, brings expertise in strategizing and executing innovative marketing campaigns at Hidden Brains. With a keen eye for industry trends, Albert is dedicated to driving brand visibility and success in the ever-evolving tech landscape. His passion lies in leveraging marketing strategies to showcase Hidden Brains' excellence in web, mobile app, and software development.